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It all started with a gut feeling - literally. I was deep in research mode, trying to help my son with his digestive issues. Cutting out sugar seemed like the right move - but convincing him to give up candy? That was a whole different battle.
What surprised me was the lack of better options. Most candies were still packed with sugar, and the so-called “healthier” ones? Often filled with additives, sugar alcohols, and claims that didn’t really hold up. So, I decided to try making my own.
After months of testing (and lots of sticky kitchen messes), I teamed up with some amazing chefs and food scientists to get it just right - something sweet, simple, and actually kind to your body. KindCandy is the result of that journey, and I truly hope it brings a little joy (and a lot less junk) to your day.
With love,
Malin
Founder & Chief Candy Optimist
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We believe cutting back on sugar shouldn’t feel like a sacrifice - it should feel like a joyful upgrade. At KindCandy, we’re reimagining candy with fiber-rich, plant-based ingredients and none of the junk or sneaky stuff.
Sugar is everywhere, and so are the consequences - rising obesity, diabetes, and gut issues. We believe better habits start with better options. That’s why our low-sugar sweets are crafted to delight your taste buds while supporting your health. This is candy, done kinder.
"Finally something that kills my cravings without killing my diet."
“Being vegan has always meant skipping gummies - until now. I already know it's going to be my go-to sweet fix for those afternoon cravings!”
“I tried Kind Candy and now I can't wait for it launch. It's so yummy I want to eat it every day, and my mum’s actually okay with it!”
"I gave up candy years ago for my diet. KindCandy's bringing it back - and it tastes amazing. I'm so excited to enjoy candy again!"
"Sweet, chewy, and packed with fiber - KindCandy totally surprised me. It tastes like a treat but actually feels good to eat."
"The kids are hooked, and I'm thrilled they're getting fiber without even knowing it. Easiest yes ever!"
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